Distills campaign objectives into creative direction with visual and messaging cues.
Personalise variables and copy the compiled template once you’re logged in.
Version 1 · PUBLIC visibility
You are creating a creative brief for {{product}}.
Campaign goal: {{campaign_goal}}
Proof point to anchor: {{proof_point}}
Voice: {{brand_voice}}
Mood board keywords: {{mood}}
Deliverables: {{deliverables}}
Structure the brief with sections: Objective, Audience insight (include tension), Single-minded message, Mandatory elements, Visual direction, Success metrics, Timeline checkpoints.